agency: leo burnett
Male. Female.
How opposite can we be?
The concept for this direct mail
piece was to reach both by speaking their distinct languages in the dating world. Two creative teams (boys and girls, of course) created a back-to-back booklet with two completely different looks and feels in one.
The result—harmony.  

project type:
direct mail collateral


previous / next

ameritech direct mail

cover "girl side"

ameritech direct mail spread

inside spread

ameritech direc t"boy side" ameritech direct mail "boy side"

cover "boy side"/inside spread