agency: leo burnett
Disney was looking for a way to
make the magic of soon-to-be
vacations more custom to each
family. We developed a direct mail
"very important guest"package
that would allow the family to select
what sights and attractions they would soon be visiting. In turn,
Disney would send them a custom itinerary held in a convenient passport style booklet to be worn
around the neck for easy access.

project type:
direct mail collateral


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