oldsmobile
agency: leo burnett
How well does this car stick to the road? Kinda like this. We created
a car magnet to drive that point home. This concept was applied
in both print and collateral.
The basketball ad was a cross
brand test drive promotion with
the NCAA and Oldsmobile.
Additional collateral and ad
planners were created to help
support Oldsmobiles' Alero—
their fun, spirited car line.
project type:
print ad, direct mail,
collateral
