agency: leo burnett
How well does this car stick to the road? Kinda like this. We created
a car magnet to drive that point home. This concept was applied
in both print and collateral.
The basketball ad was a cross
brand test drive promotion with
the NCAA and Oldsmobile.
Additional collateral and ad
planners were created to help
support Oldsmobiles' Alero—
their fun, spirited car line.

project type:
print ad, direct mail, collateral


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olsmobile print ad

print ad with peel off car magnet

oldsmobile alero ad

NCAA final 4 test drive alero print ad

oldsmobile ad planner

ad planner

oldsmobile ad planner detail view

ad planner