sprint cellular
agency: keroff and rosenberg
The concept for the ads
created were to strike a balance
of not "scaring" the consumer into buying a phone but rather to get them thinking of the possibility
of not having one in a needed
situation. And the look of a loose, hand drawn lilustration style helps
make it feel less "scary" as well.

project type:
print ads


 

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sprint ad 2

sprint ad 1