sprint cellular
agency: keroff and rosenberg
Objective for this spot was to blast awareness of the Sprint Cellular name. After the first nine-week
flight, the average awarenness
of the new name was at 29% compared to a benchmark of
50-60% for the Centel Cellular
name, established over 8 years.
{The corn used in this spot
was also used in the movie ET.}

project type: tv


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